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Content Marketing

how to create and add images to websites for seo headline and graphic icons
Image SEO Best Practices for 2023: How to Create and Add Images to Websites
 Image SEO Best Practices for 2023: How to Create and Add Images to Websites 1024 593 Adam Koontz
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Image optimization is a significant component of contemporary websites. Why? 13 milliseconds. According to neuroscientists at MIT, that’s all the time the brain needs to identify a concept in an image. That’s 60,000 times faster than text. Given that finding, it may come as no surprise that the majority of the general population, 65 percent,…

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How to Develop a Search Intent SEO Content Plan
 How to Develop a Search Intent SEO Content Plan 1024 512 Adam Koontz
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Broadly speaking, a person using a search engine to mine the web for information is looking to go somewhere, know something, do something, or buy something. These are all examples of search intent or keyword intent. Your customers and potential leads will likely have different search intentions and goals at various stages of your sales…

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Our 7 Favorite Strategies for B2B Demand Gen
Our 7 Favorite Strategies for B2B Demand Generation
 Our 7 Favorite Strategies for B2B Demand Generation 1024 512 Adam Koontz
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Customers interested in demand generation commonly ask for our advice on which types of assets get the best results for PPC or organic SEO. They’re generally thinking about the content they’ve already created – product-centric white papers, presentations, webinars, etc.  – and we do what we can with these early on. But the problem with…

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Getting New Value From Old Blog Content [INFOGRAPHIC]
 Getting New Value From Old Blog Content [INFOGRAPHIC] 1024 593 Julee Klein
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Unless you run a news organization or a current-event-themed blog, you probably have great blog content from a few months or years ago that is still relevant to your communities, but has an aging publication date. Maybe it’s still relevant as-is, or maybe a few key points need a review and an update based on…

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SEO-friendly PDFs
How To Create SEO-friendly PDFs
 How To Create SEO-friendly PDFs 1024 593 Adam Koontz
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PDF files are one of the most overlooked content types when it comes to SEO and one of the easiest to make SEO-friendly. These types of files are often created and published outside of the influence of the person in charge of SEO. Yet failing to optimize these files could be costing you opportunities for…

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B2B Digital Marketing: Still A Vast Opportunity
 B2B Digital Marketing: Still A Vast Opportunity 1024 579 Adam Koontz
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I began my career in digital marketing working as a Web Administrator for a mid-sized semiconductor company in Silicon Valley. Back in those days, the website was still part of the IT department, and I reported directly to the Webmaster (remember Webmasters?). A short while after starting my first paid job working on the web,…

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website content
Turn Your Email Into Website Content
 Turn Your Email Into Website Content 1024 427 Adam Koontz
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I write a lot of email. There are times when I tend to over-explain things and I often find myself re-reading some pretty lengthy email messages. For the most part, I’d like to believe that the advice is well received by our clients. After explaining many topics over and over again, it occurs to me that I should…

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