Customer Experience

Is Bad Data Influencing Your Digital Marketing Budget?
Is Bad Data Influencing Your Digital Marketing Budget? 1024 512 Adam Koontz

At some point, you’ve probably heard this marketing truth: “It takes X marketing touches before a prospect will engage”. There are a bunch of different numbers out there depending on which study you read, but I’ve never read one that says: “Prospects will engage the first time they encounter your brand.” To most experienced marketers, the…

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avoid poor file naming conventions with these helpful best practices
File Naming Conventions – Best Practices for Web & SEO
File Naming Conventions – Best Practices for Web & SEO 1024 593 Adam Koontz

We often run into problems our customers are having on their websites that could be prevented by some simple file naming conventions and best practices. With the growing popularity of content management tools such as WordPress, it’s easy for anyone to publish files and images to a website. However, there are still some things you…

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B2B Digital Marketing: Still A Vast Opportunity
B2B Digital Marketing: Still A Vast Opportunity 1024 579 Adam Koontz

I began my career in digital marketing working as a Web Administrator for a mid-sized semiconductor company in Silicon Valley. Back in those days, the website was still part of the IT department, and I reported directly to the Webmaster (remember Webmasters?). A short while after starting my first paid job working on the web,…

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