Digital Strategy

Growing PPC Conversions
How We Tripled A Customer’s PPC Conversions With One Simple Tactic
How We Tripled A Customer’s PPC Conversions With One Simple Tactic 1024 512 Adam Koontz

When a new customer comes to us to manage their pay-per-click (PPC) campaigns, it’s common for us to see big gains right away with PPC conversions. At the start of an engagement, it can seem like every change we make has a major impact—especially if the account has never been professionally managed before. Over time,…

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Our 7 Favorite Strategies for B2B Demand Gen
Our 7 Favorite Strategies for B2B Demand Generation
Our 7 Favorite Strategies for B2B Demand Generation 1024 512 Adam Koontz

Customers interested in demand generation commonly ask for our advice on which types of assets get the best results for PPC or organic SEO. They’re generally thinking about the content they’ve already created – product-centric white papers, presentations, webinars, etc.  – and we do what we can with these early on. But the problem with…

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2018 Awards Envelope Reveals "And the winner is..."
SEMbyotic’s 2018 Summed Up, Oscar-Style
SEMbyotic’s 2018 Summed Up, Oscar-Style 1024 593 Carla Fisher

Unless you’re a film buff, you might not be aware that it’s awards season. Or maybe you are, but in the midst of the holiday hoopla, you never got to look that far ahead. That’s OK, because ’tis the season to look back, and at SEMbyotic, we enjoy contemplating the best performances of 2018. In fact,…

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Is Bad Data Influencing Your Digital Marketing Budget?
Is Bad Data Influencing Your Digital Marketing Budget? 1024 512 Adam Koontz

At some point, you’ve probably heard this marketing truth: “It takes X marketing touches before a prospect will engage”. There are a bunch of different numbers out there depending on which study you read, but I’ve never read one that says: “Prospects will engage the first time they encounter your brand.” To most experienced marketers, the…

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Traditional PR vs SEO
Traditional PR vs SEO for B2B Companies
Traditional PR vs SEO for B2B Companies 1024 593 Adam Koontz

The title of this article is somewhat misleading. If you’re considering either SEO or traditional PR, chances are that your fundamental goal is to gain exposure for your business. In today’s digital world, the two really work together. Traditional PR done right can have a profound impact on your site’s SEO, and SEO can influence…

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Getting New Value From Old Blog Content [INFOGRAPHIC]
Getting New Value From Old Blog Content [INFOGRAPHIC] 1024 593 Julee Klein

Unless you run a news organization or a current-event-themed blog, you probably have great blog content from a few months or years ago that is still relevant to your communities, but has an aging publication date. Maybe it’s still relevant as-is, or maybe a few key points need a review and an update based on…

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B2B Digital Marketing: Still A Vast Opportunity
B2B Digital Marketing: Still A Vast Opportunity 1024 579 Adam Koontz

I began my career in digital marketing working as a Web Administrator for a mid-sized semiconductor company in Silicon Valley. Back in those days, the website was still part of the IT department, and I reported directly to the Webmaster (remember Webmasters?). A short while after starting my first paid job working on the web,…

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