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Digital Strategy

Illustration and title: How to Create Effective Landing Pages for SEM and SEO
How to Create Effective Landing Pages for SEM and SEO
 How to Create Effective Landing Pages for SEM and SEO 1024 593 Adam Koontz
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Does your organization create separate landing pages for Pay-Per-Click (PPC) campaigns and organic search? Managing separate landing pages for virtually the same content simply to track PPC traffic vs. SEO traffic can be cumbersome and ineffective. Additionally, it just makes good marketing sense that if you have a high-performing page of content, you should be…

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An Informational Intent SEO Strategy: Start With Video
 An Informational Intent SEO Strategy: Start With Video 1024 593 Adam Koontz
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One crucial aspect of any online strategy is search engine optimization (SEO). As search engines have grown more sophisticated, their ability to interpret the user’s intent has become an increasingly important factor in presenting the user with the right content at the right time. Search engines like Google are looking at your past searches and…

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SMX Advanced 2019. Day 1 in Seattle.
SMX Advanced 2019 Recap for B2B Marketers
 SMX Advanced 2019 Recap for B2B Marketers 1024 768 Adam Koontz
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There was a lot of good information at SMX this year, but like many search marketing conferences I’ve attended, the focus on B2B was largely underserved. SMX Advanced has both SEM and SEO tracks, but I decided to focus on the SEO track this time. I took it upon myself to view the presentations through…

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Search Engine Land Awards Logo on Sparkling Lights Background
SEMbyotic is a 2019 Search Engine Land Awards Finalist
 SEMbyotic is a 2019 Search Engine Land Awards Finalist 800 450 Julee Klein
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The Search Engine Land Awards is an internationally recognized program that honors excellence in digital marketing among the world’s top search marketers. For Search Marketers, it’s the big leagues. And we’ve just made it to The Show!   Top 5 Best B2B Search Marketing Initiatives 2019 We’re honored to be named as one of this…

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Growing PPC Conversions
How We Tripled A Customer’s PPC Conversions With One Simple Tactic
 How We Tripled A Customer’s PPC Conversions With One Simple Tactic 1024 512 Adam Koontz
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When a new customer comes to us to manage their pay-per-click (PPC) campaigns, it’s common for us to see big gains right away with PPC conversions. At the start of an engagement, it can seem like every change we make has a major impact—especially if the account has never been professionally managed before. Over time,…

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Our 7 Favorite Strategies for B2B Demand Gen
Our 7 Favorite Strategies for B2B Demand Generation
 Our 7 Favorite Strategies for B2B Demand Generation 1024 512 Adam Koontz
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Customers interested in demand generation commonly ask for our advice on which types of assets get the best results for PPC or organic SEO. They’re generally thinking about the content they’ve already created – product-centric white papers, presentations, webinars, etc.  – and we do what we can with these early on. But the problem with…

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2018 Awards Envelope Reveals "And the winner is..."
SEMbyotic’s 2018 Summed Up, Oscar-Style
 SEMbyotic’s 2018 Summed Up, Oscar-Style 1024 593 Carla Fisher
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Unless you’re a film buff, you might not be aware that it’s awards season. Or maybe you are, but in the midst of the holiday hoopla, you never got to look that far ahead. That’s OK, because ’tis the season to look back, and at SEMbyotic, we enjoy contemplating the best performances of 2018. In fact,…

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Is Bad Data Influencing Your Digital Marketing Budget?
 Is Bad Data Influencing Your Digital Marketing Budget? 1024 512 Adam Koontz
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At some point, you’ve probably heard this B2B marketing truth: “It takes X marketing touches before a prospect will engage”. There are a bunch of different numbers out there depending on which study you read, but I’ve never read one that says: “Prospects will engage the first time they encounter your brand.” To most experienced B2B…

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Traditional PR vs SEO
Traditional PR vs SEO for B2B Companies
 Traditional PR vs SEO for B2B Companies 1024 593 Adam Koontz
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The title of this article is somewhat misleading. If you’re considering either SEO or traditional PR, chances are that your fundamental goal is to gain exposure for your business. In today’s digital world, the two really work together. Traditional PR done right can have a profound impact on your site’s SEO, and SEO can influence…

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Getting New Value From Old Blog Content [INFOGRAPHIC]
 Getting New Value From Old Blog Content [INFOGRAPHIC] 1024 593 Julee Klein
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Unless you run a news organization or a current-event-themed blog, you probably have great blog content from a few months or years ago that is still relevant to your communities, but has an aging publication date. Maybe it’s still relevant as-is, or maybe a few key points need a review and an update based on…

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