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Illustration and title: How to Create Effective Landing Pages for SEM and SEO
How to Create Effective Landing Pages for SEM and SEO
 How to Create Effective Landing Pages for SEM and SEO 1024 593 Adam Koontz
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Does your organization create separate landing pages for Pay-Per-Click (PPC) campaigns and organic search? Managing separate landing pages for virtually the same content simply to track PPC traffic vs. SEO traffic can be cumbersome and ineffective. Additionally, it just makes good marketing sense that if you have a high-performing page of content, you should be…

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Search Engine Land Winner's Badge
SEMbyotic Earns Coveted Search Engine Land Award
 SEMbyotic Earns Coveted Search Engine Land Award 1024 593 Julee Klein
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Back in 2019, the team at SEMbyotic was thrilled to be named a Search Engine Land Award finalist. Since then, we’ve been determined to earn the coveted bragging rights as a Search Engine Land Award winner. For digital marketers, Search Engine Land is the most respected industry publication there is. Their annual awards competition is…

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Customer Case Study: TCS
Customer Case Study: TCS
 Customer Case Study: TCS 1024 593 Julee Klein
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An award-winning SEM initiative: From $200K monthly ad revenue to $1.2 million – a 500% increase The Company:  Transportation Compliance Service It’s a noble business to be in to help trucking companies and transportation services stay on the road during a global pandemic. Transportation Compliance Service (TCS) manages federal and state regulatory compliance requirements for…

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Growing PPC Conversions
How We Tripled A Customer’s PPC Conversions With One Simple Tactic
 How We Tripled A Customer’s PPC Conversions With One Simple Tactic 1024 512 Adam Koontz
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When a new customer comes to us to manage their pay-per-click (PPC) campaigns, it’s common for us to see big gains right away with PPC conversions. At the start of an engagement, it can seem like every change we make has a major impact—especially if the account has never been professionally managed before. Over time,…

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Our 7 Favorite Strategies for B2B Demand Gen
Our 7 Favorite Strategies for B2B Demand Generation
 Our 7 Favorite Strategies for B2B Demand Generation 1024 512 Adam Koontz
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Customers interested in demand generation commonly ask for our advice on which types of assets get the best results for PPC or organic SEO. They’re generally thinking about the content they’ve already created – product-centric white papers, presentations, webinars, etc.  – and we do what we can with these early on. But the problem with…

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