SEO

2018 Awards Envelope Reveals "And the winner is..."
SEMbyotic’s 2018 Summed Up, Oscar-Style
SEMbyotic’s 2018 Summed Up, Oscar-Style 1024 593 Carla Fisher

Unless you’re a film buff, you might not be aware that it’s awards season. Or maybe you are, but in the midst of the holiday hoopla, you never got to look that far ahead. That’s OK, because ’tis the season to look back, and at SEMbyotic, we enjoy contemplating the best performances of 2018. In fact,…

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Is Bad Data Influencing Your Digital Marketing Budget?
Is Bad Data Influencing Your Digital Marketing Budget? 1024 512 Adam Koontz

At some point, you’ve probably heard this marketing truth: “It takes X marketing touches before a prospect will engage”. There are a bunch of different numbers out there depending on which study you read, but I’ve never read one that says: “Prospects will engage the first time they encounter your brand.” To most experienced marketers, the…

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Traditional PR vs SEO
Traditional PR vs SEO for B2B Companies
Traditional PR vs SEO for B2B Companies 1024 593 Adam Koontz

The title of this article is somewhat misleading. If you’re considering either SEO or traditional PR, chances are that your fundamental goal is to gain exposure for your business. In today’s digital world, the two really work together. Traditional PR done right can have a profound impact on your site’s SEO, and SEO can influence…

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Getting New Value From Old Blog Content [INFOGRAPHIC]
Getting New Value From Old Blog Content [INFOGRAPHIC] 1024 593 Julee Klein

Unless you run a news organization or a current-event-themed blog, you probably have great blog content from a few months or years ago that is still relevant to your communities, but has an aging publication date. Maybe it’s still relevant as-is, or maybe a few key points need a review and an update based on…

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SEO-friendly PDFs
How To Create SEO-friendly PDFs
How To Create SEO-friendly PDFs 1024 593 Adam Koontz

PDF files are one of the most overlooked content types when it comes to SEO and one of the easiest to make SEO-friendly. These types of files are often created and published outside of the influence of the person in charge of SEO. Yet failing to optimize these files could be costing you opportunities for…

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avoid poor file naming conventions with these helpful best practices
File Naming Conventions – Best Practices for Web & SEO
File Naming Conventions – Best Practices for Web & SEO 1024 593 Adam Koontz

We often run into problems our customers are having on their websites that could be prevented by some simple file naming best practices. With the growing popularity of content management tools such as WordPress, it’s easy for anyone to publish files and images to a website. However, there are still some things you should know…

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B2B Digital Marketing: Still A Vast Opportunity
B2B Digital Marketing: Still A Vast Opportunity 1024 579 Adam Koontz

I began my career in digital marketing working as a Web Administrator for a mid-sized semiconductor company in Silicon Valley. Back in those days, the website was still part of the IT department, and I reported directly to the Webmaster (remember Webmasters?). A short while after starting my first paid job working on the web,…

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website content
Turn Your Email Into Website Content
Turn Your Email Into Website Content 1024 427 Adam Koontz

I write a lot of email. There are times when I tend to over-explain things and I often find myself re-reading some pretty lengthy email messages. For the most part, I’d like to believe that the advice is well received by our clients. After explaining many topics over and over again, it occurs to me that I should…

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Meta Keywords Tag for SEO
Stop Using the Meta Keywords Tag for SEO
Stop Using the Meta Keywords Tag for SEO 1024 427 Adam Koontz

Last updated: February 17, 2019 Note: This article pertains specifically to using the meta keywords tag for SEO. Other meta tags are still highly relevant and recommended for SEO. If you’re an SEO expert, this post probably isn’t for you. You may already know that major search engines stopped using the meta keywords tag over…

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SEO Press Release
Quick Tip: Adjust Your Press Release for SEO
Quick Tip: Adjust Your Press Release for SEO 1024 428 Adam Koontz

Edit 05/24/2017: A previous version of this article used keyword-rich anchor text in the example. This type of anchor text is now seen as spammy by search engines because it looks unnatural and it could harm your rankings. Instead, link to your brand name. The example below has been updated. If you’ve been paying attention…

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