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SEO

SEO-friendly PDFs
How To Create SEO-friendly PDFs
 How To Create SEO-friendly PDFs 1024 593 Adam Koontz
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PDF files are one of the most overlooked content types when it comes to SEO and one of the easiest to make SEO-friendly. These types of files are often created and published outside of the influence of the person in charge of SEO. Yet failing to optimize these files could be costing you opportunities for…

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avoid poor file naming conventions with these helpful best practices
File Naming Conventions – Best Practices for Web & SEO
 File Naming Conventions – Best Practices for Web & SEO 1024 593 Adam Koontz
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We often run into problems our customers are having on their websites that could be prevented by some simple file naming conventions and best practices. With the growing popularity of content management tools such as WordPress, it’s easy for anyone to publish files and images to a website. However, there are still some things you…

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B2B Digital Marketing: Still A Vast Opportunity
 B2B Digital Marketing: Still A Vast Opportunity 1024 579 Adam Koontz
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I began my career in digital marketing working as a Web Administrator for a mid-sized semiconductor company in Silicon Valley. Back in those days, the website was still part of the IT department, and I reported directly to the Webmaster (remember Webmasters?). A short while after starting my first paid job working on the web,…

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website content
Turn Your Email Into Website Content
 Turn Your Email Into Website Content 1024 427 Adam Koontz
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I write a lot of email. There are times when I tend to over-explain things and I often find myself re-reading some pretty lengthy email messages. For the most part, I’d like to believe that the advice is well received by our clients. After explaining many topics over and over again, it occurs to me that I should…

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Meta Keywords Tag for SEO
Stop Using the Meta Keywords Tag for SEO
 Stop Using the Meta Keywords Tag for SEO 1024 427 Adam Koontz
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Last updated: February 17, 2019 Note: This article pertains specifically to using the meta keywords tag for SEO. Other meta tags are still highly relevant and recommended for SEO. If you’re an SEO expert, this post probably isn’t for you. You may already know that major search engines stopped using the meta keywords tag over…

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SEO Press Release
Quick Tip: Adjust Your Press Release for SEO
 Quick Tip: Adjust Your Press Release for SEO 1024 428 Adam Koontz
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Edit 05/24/2017: A previous version of this article used keyword-rich anchor text in the example. This type of anchor text is now seen as spammy by search engines because it looks unnatural and it could harm your rankings. Instead, link to your brand name. The example below has been updated. If you’ve been paying attention…

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Creating 10X Content for SEO
10X Content, SEO, Your Digital Brand, and Bacon
 10X Content, SEO, Your Digital Brand, and Bacon 1024 428 Adam Koontz
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There’s a tactic/philosophy going around in the SEO community around building 10X content. Rand Fishkin delivered a Whiteboard Friday video about “good unique content“, it was a recurring theme during this year’s MozCon, and Brian Dean often refers to it as the “skyscraper technique”. The premise is fairly straight-forward: Search Google to see what ranks for the particular keyword that…

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SEO skills
4 Skills You Won’t Learn From Your Content Management System
 4 Skills You Won’t Learn From Your Content Management System 490 296 Adam Koontz
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TL;DR Don’t change your URLs without properly redirecting the old ones. Be sure to adopt proper file naming conventions so that your links won’t break. Size your images properly to prevent slow page load times and improper image rendering. Add your title tags and descriptions for optimal display on search engines.

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