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Illustration and title: How to Create Effective Landing Pages for SEM and SEO
How to Create Effective Landing Pages for SEM and SEO
 How to Create Effective Landing Pages for SEM and SEO 1024 593 Adam Koontz
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Does your organization create separate landing pages for Pay-Per-Click (PPC) campaigns and organic search? Managing separate landing pages for virtually the same content simply to track PPC traffic vs. SEO traffic can be cumbersome and ineffective. Additionally, it just makes good marketing sense that if you have a high-performing page of content, you should be…

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Customer Case Study: TCS
Customer Case Study: TCS
 Customer Case Study: TCS 1024 593 Julee Klein
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An award-winning SEM initiative: From $200K monthly ad revenue to $1.2 million – a 500% increase The Company:  Transportation Compliance Service It’s a noble business to be in to help trucking companies and transportation services stay on the road during a global pandemic. Transportation Compliance Service (TCS) manages federal and state regulatory compliance requirements for…

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SEMbyotic's 2020 ADDY Awards for Website Design
SEMbyotic Recognized at the 2020 Silicon Valley ADDY Awards
 SEMbyotic Recognized at the 2020 Silicon Valley ADDY Awards 1024 512 Julee Klein
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The American Advertising Federation (AAF) Silicon Valley ADDY Awards is a long-running competition that honors excellence in advertising among Silicon Valley agencies, independent creatives, website designers and developers, photographers, illustrators, graphic designers, copywriters, and students. The American Advertising Awards, or ADDYs as they are affectionately called, is one of the industry’s largest creative competitions. Every…

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2018 Awards Envelope Reveals "And the winner is..."
SEMbyotic’s 2018 Summed Up, Oscar-Style
 SEMbyotic’s 2018 Summed Up, Oscar-Style 1024 593 Carla Fisher
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Unless you’re a film buff, you might not be aware that it’s awards season. Or maybe you are, but in the midst of the holiday hoopla, you never got to look that far ahead. That’s OK, because ’tis the season to look back, and at SEMbyotic, we enjoy contemplating the best performances of 2018. In fact,…

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B2B Digital Marketing: Still A Vast Opportunity
 B2B Digital Marketing: Still A Vast Opportunity 1024 579 Adam Koontz
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I began my career in digital marketing working as a Web Administrator for a mid-sized semiconductor company in Silicon Valley. Back in those days, the website was still part of the IT department, and I reported directly to the Webmaster (remember Webmasters?). A short while after starting my first paid job working on the web,…

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