Website Analytics

Is Bad Data Influencing Your Digital Marketing Budget?
Is Bad Data Influencing Your Digital Marketing Budget? 1024 512 Adam Koontz

At some point, you’ve probably heard this B2B marketing truth: “It takes X marketing touches before a prospect will engage”. There are a bunch of different numbers out there depending on which study you read, but I’ve never read one that says: “Prospects will engage the first time they encounter your brand.” To most experienced B2B…

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Traditional PR vs SEO
Traditional PR vs SEO for B2B Companies
Traditional PR vs SEO for B2B Companies 1024 593 Adam Koontz

The title of this article is somewhat misleading. If you’re considering either SEO or traditional PR, chances are that your fundamental goal is to gain exposure for your business. In today’s digital world, the two really work together. Traditional PR done right can have a profound impact on your site’s SEO, and SEO can influence…

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Spot visual trends using Google Analytics.
How To Visually Spot Website Trends Using Google Analytics
How To Visually Spot Website Trends Using Google Analytics 1024 593 Adam Koontz

Google Analytics is a great tool to determine how traffic is doing on your website. The various charts and graphs can give you a good idea of how traffic on your site is performing and where it’s coming from. But sometimes it can be tricky to spot specific sources of traffic spikes or issues. For…

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