Digital Marketing

SEMbyotic's 2020 ADDY Awards for Website Design
SEMbyotic Recognized at the 2020 Silicon Valley ADDY Awards
SEMbyotic Recognized at the 2020 Silicon Valley ADDY Awards 1024 512 Julee Klein

The American Advertising Federation (AAF) Silicon Valley ADDY Awards is a long-running competition that honors excellence in advertising among Silicon Valley agencies, independent creatives, website designers and developers, photographers, illustrators, graphic designers, copywriters, and students. The American Advertising Awards, or ADDYs as they are affectionately called, is one of the industry’s largest creative competitions. Every…

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search bar showing options for informational, transactional, and navigational search
How to Develop a Search Intent SEO Content Plan
How to Develop a Search Intent SEO Content Plan 1024 512 Adam Koontz

Broadly speaking, a person using a search engine to mine the web for information is looking to go somewhere, know something, do something, or buy something. These are all examples of search intent or keyword intent. Your customers and potential leads will likely have different search intentions and goals at various stages of your sales…

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Search Engine Land Awards Logo on Sparkling Lights Background
SEMbyotic is a 2019 Search Engine Land Awards Finalist
SEMbyotic is a 2019 Search Engine Land Awards Finalist 800 450 Julee Klein

The Search Engine Land Awards is an internationally recognized program that honors excellence in digital marketing among the world’s top search marketers. For Search Marketers, it’s the big leagues. And we’ve just made it to The Show!   Top 5 Best B2B Search Marketing Initiatives 2019 We’re honored to be named as one of this…

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Our 7 Favorite Strategies for B2B Demand Gen
Our 7 Favorite Strategies for B2B Demand Generation
Our 7 Favorite Strategies for B2B Demand Generation 1024 512 Adam Koontz

Customers interested in demand generation commonly ask for our advice on which types of assets get the best results for PPC or organic SEO. They’re generally thinking about the content they’ve already created – product-centric white papers, presentations, webinars, etc.  – and we do what we can with these early on. But the problem with…

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Meta Keywords Tag for SEO
Stop Using the Meta Keywords Tag for SEO
Stop Using the Meta Keywords Tag for SEO 1024 427 Adam Koontz

Last updated: February 17, 2019 Note: This article pertains specifically to using the meta keywords tag for SEO. Other meta tags are still highly relevant and recommended for SEO. If you’re an SEO expert, this post probably isn’t for you. You may already know that major search engines stopped using the meta keywords tag over…

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SEO Press Release
Quick Tip: Adjust Your Press Release for SEO
Quick Tip: Adjust Your Press Release for SEO 1024 428 Adam Koontz

Edit 05/24/2017: A previous version of this article used keyword-rich anchor text in the example. This type of anchor text is now seen as spammy by search engines because it looks unnatural and it could harm your rankings. Instead, link to your brand name. The example below has been updated. If you’ve been paying attention…

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Creating 10X Content for SEO
10X Content, SEO, Your Digital Brand, and Bacon
10X Content, SEO, Your Digital Brand, and Bacon 1024 428 Adam Koontz

There’s a tactic/philosophy going around in the SEO community around building 10X content. Rand Fishkin delivered a Whiteboard Friday video about “good unique content“, it was a recurring theme during this year’s MozCon, and Brian Dean often refers to it as the “skyscraper technique”. The premise is fairly straight-forward: Search Google to see what ranks for the particular keyword that…

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