SEM

SEO Press Release
Quick Tip: Adjust Your Press Release for SEO
Quick Tip: Adjust Your Press Release for SEO 1024 428 Adam Koontz

Edit 05/24/2017: A previous version of this article used keyword-rich anchor text in the example. This type of anchor text is now seen as spammy by search engines because it looks unnatural and it could harm your rankings. Instead, link to your brand name. The example below has been updated. If you’ve been paying attention…

read more
Creating 10X Content for SEO
10X Content, SEO, Your Digital Brand, and Bacon
10X Content, SEO, Your Digital Brand, and Bacon 1024 428 Adam Koontz

There’s a tactic/philosophy going around in the SEO community around building 10X content. Rand Fishkin delivered a Whiteboard Friday video about “good unique content“, it was a recurring theme during this year’s MozCon, and Brian Dean often refers to it as the “skyscraper technique”. The premise is fairly straight-forward: Search Google to see what ranks for the particular keyword that…

read more