SEO

Our 7 Favorite Strategies for B2B Demand Gen
Our 7 Favorite Strategies for B2B Demand Generation
Our 7 Favorite Strategies for B2B Demand Generation 1024 512 Adam Koontz

Customers interested in demand generation commonly ask for our advice on which types of assets get the best results for PPC or organic SEO. They’re generally thinking about the content they’ve already created – product-centric white papers, presentations, webinars, etc.  – and we do what we can with these early on. But the problem with…

read more
Meta Keywords Tag for SEO
Stop Using the Meta Keywords Tag for SEO
Stop Using the Meta Keywords Tag for SEO 1024 427 Adam Koontz

Last updated: February 17, 2019 Note: This article pertains specifically to using the meta keywords tag for SEO. Other meta tags are still highly relevant and recommended for SEO. If you’re an SEO expert, this post probably isn’t for you. You may already know that major search engines stopped using the meta keywords tag over…

read more
SEO Press Release
Quick Tip: Adjust Your Press Release for SEO
Quick Tip: Adjust Your Press Release for SEO 1024 428 Adam Koontz

Edit 05/24/2017: A previous version of this article used keyword-rich anchor text in the example. This type of anchor text is now seen as spammy by search engines because it looks unnatural and it could harm your rankings. Instead, link to your brand name. The example below has been updated. If you’ve been paying attention…

read more
Creating 10X Content for SEO
10X Content, SEO, Your Digital Brand, and Bacon
10X Content, SEO, Your Digital Brand, and Bacon 1024 428 Adam Koontz

There’s a tactic/philosophy going around in the SEO community around building 10X content. Rand Fishkin delivered a Whiteboard Friday video about “good unique content“, it was a recurring theme during this year’s MozCon, and Brian Dean often refers to it as the “skyscraper technique”. The premise is fairly straight-forward: Search Google to see what ranks for the particular keyword that…

read more
SEO skills
4 Skills You Won’t Learn From Your Content Management System
4 Skills You Won’t Learn From Your Content Management System 490 296 Adam Koontz

TL;DR Don’t change your URLs without properly redirecting the old ones. Be sure to adopt proper file naming conventions so that your links won’t break. Size your images properly to prevent slow page load times and improper image rendering. Add your title tags and descriptions for optimal display on search engines.

read more