B2B advertising for long, complex sales cycles.
Most paid media programs are calibrated for fast funnels and quick conversions. If your deals involve multiple stakeholders, months of evaluation, and real procurement scrutiny — you need a program built around that reality, not against it.
Accountable
Pipeline contribution, cost-per-lead, and revenue attribution — not vanity metrics
Specialized
B2B-only focus. We understand your buyer, your category, and your competitive landscape
Transparent
Open reporting, clear methodology, no black-box billing
Responsive
Fast-moving markets don’t wait. Decisions get made the same day, not next week
How we build your program
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Define your ICP and buying committee
We start with your ideal customer profile, the personas involved in the decision, and where each one is in the journey. Channel mix follows from that, not the other way around.
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Run channels as a single coordinated system
LinkedIn, paid search, display, and video managed together — with consistent audience logic and messaging across every touchpoint in the buying cycle.
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Measure what actually matters
Attribution frameworks built for long sales cycles — so you can connect ad spend to pipeline and revenue, even when months separate the first impression from the closed deal.
What we do
Advertising effectiveness measured in pipeline and revenue
We built the Sembyotic Data Platform to connect every ad channel to the deals in your CRM. Instead of judging campaigns by clicks and form fills, we see which programs actually move opportunities forward and close revenue, and we invest accordingly.
Discover
Client results
Tools and resources built for the way B2B advertising actually works.
We’ve built the tools we wish we’d had earlier. Free access to our full library — the funnel assessment, ad size guide, campaign brief template, copywriting guide, and more — for any B2B marketer who wants them.
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B2B Advertiser’s PlaybookSoon -
UTM URL GeneratorSoon
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Campaign Brief TemplateSoon
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B2B MarTech Stack Reference
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Digital Ad Sizes Reference
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Ad Copywriting GuideSoon
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B2B Funnel Assessment Tool