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Digital Marketing Blog

Strategies for today’s digital marketing topics.
SEMbyotic > Digital Marketing Blog
SMX Advanced 2019. Day 1 in Seattle.
SMX Advanced 2019 Recap for B2B Marketers
 SMX Advanced 2019 Recap for B2B Marketers 1024 768 Adam Koontz
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There was a lot of good information at SMX this year, but like many search marketing conferences I’ve attended, the focus on B2B was largely underserved. SMX Advanced has both SEM and SEO tracks, but I decided to focus on…

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Search Engine Land Awards Logo on Sparkling Lights Background
SEMbyotic is a 2019 Search Engine Land Awards Finalist
 SEMbyotic is a 2019 Search Engine Land Awards Finalist 800 450 Julee Klein
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The Search Engine Land Awards is an internationally recognized program that honors excellence in digital marketing among the world’s top search marketers. For Search Marketers, it’s the big leagues. And we’ve just made it to The Show!   Top 5…

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Growing PPC Conversions
How We Tripled A Customer’s PPC Conversions With One Simple Tactic
 How We Tripled A Customer’s PPC Conversions With One Simple Tactic 1024 512 Adam Koontz
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When a new customer comes to us to manage their pay-per-click (PPC) campaigns, it’s common for us to see big gains right away with PPC conversions. At the start of an engagement, it can seem like every change we make…

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Our 7 Favorite Strategies for B2B Demand Gen
Our 7 Favorite Strategies for B2B Demand Generation
 Our 7 Favorite Strategies for B2B Demand Generation 1024 512 Adam Koontz
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Customers interested in demand generation commonly ask for our advice on which types of assets get the best results for PPC or organic SEO. They’re generally thinking about the content they’ve already created – product-centric white papers, presentations, webinars, etc. …

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2018 Awards Envelope Reveals "And the winner is..."
SEMbyotic’s 2018 Summed Up, Oscar-Style
 SEMbyotic’s 2018 Summed Up, Oscar-Style 1024 593 Carla Fisher
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Unless you’re a film buff, you might not be aware that it’s awards season. Or maybe you are, but in the midst of the holiday hoopla, you never got to look that far ahead. That’s OK, because ’tis the season to…

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Paying it Forward to Girls Who Code
Paying it Forward to Girls Who Code
 Paying it Forward to Girls Who Code 1024 593 Julee Klein
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We’re feeling thankful and we’re sharing the joy! At SEMbyotic, we believe in paying it forward and 2018 has been a good year. We’ve served new customers and old customers alike, helping them achieve and exceed their marketing goals. We’ve…

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We Don’t Send Spam Emails. Period.
 We Don’t Send Spam Emails. Period. 1024 512 Julee Klein
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As a digital marketing services agency we provide strategic email marketing services, search engine optimization, and other web-related marketing services. But you’ll never find us engaging in abusive email marketing tactics nor black-hat SEO or web development practices. Why? Simply…

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Is Bad Data Influencing Your Digital Marketing Budget?
 Is Bad Data Influencing Your Digital Marketing Budget? 1024 512 Adam Koontz
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At some point, you’ve probably heard this marketing truth: “It takes X marketing touches before a prospect will engage”. There are a bunch of different numbers out there depending on which study you read, but I’ve never read one that…

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Traditional PR vs SEO
Traditional PR vs SEO for B2B Companies
 Traditional PR vs SEO for B2B Companies 1024 593 Adam Koontz
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The title of this article is somewhat misleading. If you’re considering either SEO or traditional PR, chances are that your fundamental goal is to gain exposure for your business. In today’s digital world, the two really work together. Traditional PR…

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Spot visual trends using Google Analytics.
How To Visually Spot Website Trends Using Google Analytics
 How To Visually Spot Website Trends Using Google Analytics 1024 593 Adam Koontz
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Google Analytics is a great tool to determine how traffic is doing on your website. The various charts and graphs can give you a good idea of how traffic on your site is performing and where it’s coming from. But…

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