Close
Enter your
text here

Digital Marketing Blog

Strategies for today’s digital marketing topics.
SEMbyotic > Digital Marketing Blog
Illustration and title: How to Create Effective Landing Pages for SEM and SEO
How to Create Effective Landing Pages for SEM and SEO
 How to Create Effective Landing Pages for SEM and SEO 1024 593 Adam Koontz
By:

Does your organization create separate landing pages for Pay-Per-Click (PPC) campaigns and organic search? Managing separate landing pages for virtually the same content simply to track PPC traffic vs. SEO traffic can be cumbersome and ineffective. Additionally, it just makes…

read more
An Informational Intent SEO Strategy: Start With Video
 An Informational Intent SEO Strategy: Start With Video 1024 593 Adam Koontz
By:

One crucial aspect of any online strategy is search engine optimization (SEO). As search engines have grown more sophisticated, their ability to interpret the user’s intent has become an increasingly important factor in presenting the user with the right content…

read more
Web Accessibility and SEO – It’s Time to Act
 Web Accessibility and SEO – It’s Time to Act 1024 593 Julee Klein
By:

It’s time to take action on web accessibility if you have not done so already. Up until recently, web accessibility is something that most organizations have understood is a component of their user experience that they should address to better…

read more
how to create and add images to websites for seo headline and graphic icons
Image SEO Best Practices for 2023: How to Create and Add Images to Websites
 Image SEO Best Practices for 2023: How to Create and Add Images to Websites 1024 593 Adam Koontz
By:

Image optimization is a significant component of contemporary websites. Why? 13 milliseconds. According to neuroscientists at MIT, that’s all the time the brain needs to identify a concept in an image. That’s 60,000 times faster than text. Given that finding,…

read more
Search Engine Land Winner's Badge
SEMbyotic Earns Coveted Search Engine Land Award
 SEMbyotic Earns Coveted Search Engine Land Award 1024 593 Julee Klein
By:

Back in 2019, the team at SEMbyotic was thrilled to be named a Search Engine Land Award finalist. Since then, we’ve been determined to earn the coveted bragging rights as a Search Engine Land Award winner. For digital marketers, Search…

read more
Customer Case Study: TCS
Customer Case Study: TCS
 Customer Case Study: TCS 1024 593 Julee Klein
By:

An award-winning SEM initiative: From $200K monthly ad revenue to $1.2 million – a 500% increase The Company:  Transportation Compliance Service It’s a noble business to be in to help trucking companies and transportation services stay on the road during…

read more
Top Advertising and Marketing Agency San Francisco
SEMbyotic Named Top Digital Strategy Agency in San Francisco on Clutch
 SEMbyotic Named Top Digital Strategy Agency in San Francisco on Clutch 1024 593 Julee Klein
By:

At SEMbyotic, we help businesses grow by increasing their online exposure and empowering them to convert more website visitors into leads. We’re an end-to-end digital marketing company that provides web design and development, SEO, social media marketing, digital strategy, PPC,…

read more
SEMbyotic's 2020 ADDY Awards for Website Design
SEMbyotic Recognized at the 2020 Silicon Valley ADDY Awards
 SEMbyotic Recognized at the 2020 Silicon Valley ADDY Awards 1024 512 Julee Klein
By:

The American Advertising Federation (AAF) Silicon Valley ADDY Awards is a long-running competition that honors excellence in advertising among Silicon Valley agencies, independent creatives, website designers and developers, photographers, illustrators, graphic designers, copywriters, and students. The American Advertising Awards, or…

read more
search bar showing options for informational, transactional, and navigational search
How to Develop a Search Intent SEO Content Plan
 How to Develop a Search Intent SEO Content Plan 1024 512 Adam Koontz
By:

Broadly speaking, a person using a search engine to mine the web for information is looking to go somewhere, know something, do something, or buy something. These are all examples of search intent or keyword intent. Your customers and potential…

read more
SMX Advanced 2019. Day 1 in Seattle.
SMX Advanced 2019 Recap for B2B Marketers
 SMX Advanced 2019 Recap for B2B Marketers 1024 768 Adam Koontz
By:

There was a lot of good information at SMX this year, but like many search marketing conferences I’ve attended, the focus on B2B was largely underserved. SMX Advanced has both SEM and SEO tracks, but I decided to focus on…

read more