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Digital Marketing Blog

Strategies for today’s digital marketing topics.
SEMbyotic > Digital Marketing Blog
Growing PPC Conversions
How We Tripled A Customer’s PPC Conversions With One Simple Tactic
 How We Tripled A Customer’s PPC Conversions With One Simple Tactic 1024 512 Adam Koontz
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When a new customer comes to us to manage their pay-per-click (PPC) campaigns, it’s common for us to see big gains right away with PPC conversions. At the start of an engagement, it can seem like every change we make…

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Our 7 Favorite Strategies for B2B Demand Gen
Our 7 Favorite Strategies for B2B Demand Generation
 Our 7 Favorite Strategies for B2B Demand Generation 1024 512 Adam Koontz
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Customers interested in demand generation commonly ask for our advice on which types of assets get the best results for PPC or organic SEO. They’re generally thinking about the content they’ve already created – product-centric white papers, presentations, webinars, etc. …

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2018 Awards Envelope Reveals "And the winner is..."
SEMbyotic’s 2018 Summed Up, Oscar-Style
 SEMbyotic’s 2018 Summed Up, Oscar-Style 1024 593 Carla Fisher
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Unless you’re a film buff, you might not be aware that it’s awards season. Or maybe you are, but in the midst of the holiday hoopla, you never got to look that far ahead. That’s OK, because ’tis the season to…

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Paying it Forward to Girls Who Code
Paying it Forward to Girls Who Code
 Paying it Forward to Girls Who Code 1024 593 Julee Klein
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We’re feeling thankful and we’re sharing the joy! At SEMbyotic, we believe in paying it forward and 2018 has been a good year. We’ve served new customers and old customers alike, helping them achieve and exceed their marketing goals. We’ve…

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We Don’t Send Spam Emails. Period.
 We Don’t Send Spam Emails. Period. 1024 512 Julee Klein
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As a digital marketing services agency we provide strategic email marketing services, search engine optimization, and other web-related marketing services. But you’ll never find us engaging in abusive email marketing tactics nor black-hat SEO or web development practices. Why? Simply…

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Is Bad Data Influencing Your Digital Marketing Budget?
 Is Bad Data Influencing Your Digital Marketing Budget? 1024 512 Adam Koontz
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At some point, you’ve probably heard this marketing truth: “It takes X marketing touches before a prospect will engage”. There are a bunch of different numbers out there depending on which study you read, but I’ve never read one that…

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Traditional PR vs SEO
Traditional PR vs SEO for B2B Companies
 Traditional PR vs SEO for B2B Companies 1024 593 Adam Koontz
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The title of this article is somewhat misleading. If you’re considering either SEO or traditional PR, chances are that your fundamental goal is to gain exposure for your business. In today’s digital world, the two really work together. Traditional PR…

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Spot visual trends using Google Analytics.
How To Visually Spot Website Trends Using Google Analytics
 How To Visually Spot Website Trends Using Google Analytics 1024 593 Adam Koontz
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Google Analytics is a great tool to determine how traffic is doing on your website. The various charts and graphs can give you a good idea of how traffic on your site is performing and where it’s coming from. But…

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Getting New Value From Old Blog Content [INFOGRAPHIC]
 Getting New Value From Old Blog Content [INFOGRAPHIC] 1024 593 Julee Klein
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Unless you run a news organization or a current-event-themed blog, you probably have great blog content from a few months or years ago that is still relevant to your communities, but has an aging publication date. Maybe it’s still relevant…

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SEO-friendly PDFs
How To Create SEO-friendly PDFs
 How To Create SEO-friendly PDFs 1024 593 Adam Koontz
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PDF files are one of the most overlooked content types when it comes to SEO and one of the easiest to make SEO-friendly. These types of files are often created and published outside of the influence of the person in…

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