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Digital Marketing Blog

Strategies for today’s digital marketing topics.
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Traditional PR vs SEO
Traditional PR vs SEO for B2B Companies
 Traditional PR vs SEO for B2B Companies 1024 593 Adam Koontz
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The title of this article is somewhat misleading. If you’re considering either SEO or traditional PR, chances are that your fundamental goal is to gain exposure for your business. In today’s digital world, the two really work together. Traditional PR…

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Spot visual trends using Google Analytics.
How To Visually Spot Website Trends Using Google Analytics
 How To Visually Spot Website Trends Using Google Analytics 1024 593 Adam Koontz
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Google Analytics is a great tool to determine how traffic is doing on your website. The various charts and graphs can give you a good idea of how traffic on your site is performing and where it’s coming from. But…

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Getting New Value From Old Blog Content [INFOGRAPHIC]
 Getting New Value From Old Blog Content [INFOGRAPHIC] 1024 593 Julee Klein
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Unless you run a news organization or a current-event-themed blog, you probably have great blog content from a few months or years ago that is still relevant to your communities, but has an aging publication date. Maybe it’s still relevant…

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SEO-friendly PDFs
How To Create SEO-friendly PDFs
 How To Create SEO-friendly PDFs 1024 593 Adam Koontz
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PDF files are one of the most overlooked content types when it comes to SEO and one of the easiest to make SEO-friendly. These types of files are often created and published outside of the influence of the person in…

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file naming best practices
File Naming Best Practices for Websites
 File Naming Best Practices for Websites 1024 593 Adam Koontz
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We often run into problems our customers are having on their websites that could be prevented by some simple file naming best practices. With the growing popularity of content management tools such as WordPress, it’s easy for anyone to publish…

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B2B Digital Marketing: Still A Vast Opportunity
 B2B Digital Marketing: Still A Vast Opportunity 1024 579 Adam Koontz
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I began my career in digital marketing working as a Web Administrator for a mid-sized semiconductor company in Silicon Valley. Back in those days, the website was still part of the IT department, and I reported directly to the Webmaster…

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website content
Turn Your Email Into Website Content
 Turn Your Email Into Website Content 1024 427 Adam Koontz
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I write a lot of email. There are times when I tend to over-explain things and I often find myself re-reading some pretty lengthy email messages. For the most part, I’d like to believe that the advice is well received by…

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Meta Keywords Tag for SEO
Stop Using the Meta Keywords Tag for SEO
 Stop Using the Meta Keywords Tag for SEO 1024 427 Adam Koontz
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Note: This article pertains specifically to the meta keywords tag. Other meta tags are still highly relevant and recommended for SEO. If you’re an SEO expert, this post isn’t for you. You may already know that major search engines stopped…

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SEO Press Release
Quick Tip: Adjust Your Press Release for SEO
 Quick Tip: Adjust Your Press Release for SEO 1024 428 Adam Koontz
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Edit 05/24/2017: A previous version of this article used keyword-rich anchor text in the example. This type of anchor text is now seen as spammy by search engines because it looks unnatural and it could harm your rankings. Instead, link…

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Creating 10X Content for SEO
10X Content, SEO, Your Digital Brand, and Bacon
 10X Content, SEO, Your Digital Brand, and Bacon 1024 428 Adam Koontz
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There’s a tactic/philosophy going around in the SEO community around building 10X content. Rand Fishkin delivered a Whiteboard Friday video about “good unique content“, it was a recurring theme during this year’s MozCon, and Brian Dean often refers to it as the “skyscraper technique”.…

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