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Adam Koontz

Illustration and title: How to Create Effective Landing Pages for SEM and SEO
How to Create Effective Landing Pages for SEM and SEO
 How to Create Effective Landing Pages for SEM and SEO 1024 593 Adam Koontz
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Does your organization create separate landing pages for Pay-Per-Click (PPC) campaigns and organic search? Managing separate landing pages for virtually the same content simply to track PPC traffic vs. SEO traffic can be cumbersome and ineffective. Additionally, it just makes good marketing sense that if you have a high-performing page of content, you should be…

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An Informational Intent SEO Strategy: Start With Video
 An Informational Intent SEO Strategy: Start With Video 1024 593 Adam Koontz
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One crucial aspect of any online strategy is search engine optimization (SEO). As search engines have grown more sophisticated, their ability to interpret the user’s intent has become an increasingly important factor in presenting the user with the right content at the right time. Search engines like Google are looking at your past searches and…

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how to create and add images to websites for seo headline and graphic icons
Image SEO Best Practices for 2023: How to Create and Add Images to Websites
 Image SEO Best Practices for 2023: How to Create and Add Images to Websites 1024 593 Adam Koontz
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Image optimization is a significant component of contemporary websites. Why? 13 milliseconds. According to neuroscientists at MIT, that’s all the time the brain needs to identify a concept in an image. That’s 60,000 times faster than text. Given that finding, it may come as no surprise that the majority of the general population, 65 percent,…

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search bar showing options for informational, transactional, and navigational search
How to Develop a Search Intent SEO Content Plan
 How to Develop a Search Intent SEO Content Plan 1024 512 Adam Koontz
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Broadly speaking, a person using a search engine to mine the web for information is looking to go somewhere, know something, do something, or buy something. These are all examples of search intent or keyword intent. Your customers and potential leads will likely have different search intentions and goals at various stages of your sales…

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SMX Advanced 2019. Day 1 in Seattle.
SMX Advanced 2019 Recap for B2B Marketers
 SMX Advanced 2019 Recap for B2B Marketers 1024 768 Adam Koontz
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There was a lot of good information at SMX this year, but like many search marketing conferences I’ve attended, the focus on B2B was largely underserved. SMX Advanced has both SEM and SEO tracks, but I decided to focus on the SEO track this time. I took it upon myself to view the presentations through…

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Growing PPC Conversions
How We Tripled A Customer’s PPC Conversions With One Simple Tactic
 How We Tripled A Customer’s PPC Conversions With One Simple Tactic 1024 512 Adam Koontz
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When a new customer comes to us to manage their pay-per-click (PPC) campaigns, it’s common for us to see big gains right away with PPC conversions. At the start of an engagement, it can seem like every change we make has a major impact—especially if the account has never been professionally managed before. Over time,…

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Our 7 Favorite Strategies for B2B Demand Gen
Our 7 Favorite Strategies for B2B Demand Generation
 Our 7 Favorite Strategies for B2B Demand Generation 1024 512 Adam Koontz
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Customers interested in demand generation commonly ask for our advice on which types of assets get the best results for PPC or organic SEO. They’re generally thinking about the content they’ve already created – product-centric white papers, presentations, webinars, etc.  – and we do what we can with these early on. But the problem with…

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Is Bad Data Influencing Your Digital Marketing Budget?
 Is Bad Data Influencing Your Digital Marketing Budget? 1024 512 Adam Koontz
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At some point, you’ve probably heard this B2B marketing truth: “It takes X marketing touches before a prospect will engage”. There are a bunch of different numbers out there depending on which study you read, but I’ve never read one that says: “Prospects will engage the first time they encounter your brand.” To most experienced B2B…

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Traditional PR vs SEO
Traditional PR vs SEO for B2B Companies
 Traditional PR vs SEO for B2B Companies 1024 593 Adam Koontz
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The title of this article is somewhat misleading. If you’re considering either SEO or traditional PR, chances are that your fundamental goal is to gain exposure for your business. In today’s digital world, the two really work together. Traditional PR done right can have a profound impact on your site’s SEO, and SEO can influence…

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Spot visual trends using Google Analytics.
How To Visually Spot Website Trends Using Google Analytics
 How To Visually Spot Website Trends Using Google Analytics 1024 593 Adam Koontz
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Google Analytics is a great tool to determine how traffic is doing on your website. The various charts and graphs can give you a good idea of how traffic on your site is performing and where it’s coming from. But sometimes it can be tricky to spot specific sources of traffic spikes or issues. For…

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