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Adam Koontz

Is Bad Data Influencing Your Digital Marketing Budget?
Is Bad Data Influencing Your Digital Marketing Budget? 1024 512 Adam Koontz

At some point, you’ve probably heard this marketing truth: “It takes X marketing touches before a prospect will engage”. There are a bunch of different numbers out there depending on which study you read, but I’ve never read one that says: “Prospects will engage the first time they encounter your brand.” To most experienced marketers, the…

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Traditional PR vs SEO
Traditional PR vs SEO for B2B Companies
Traditional PR vs SEO for B2B Companies 1024 593 Adam Koontz

The title of this article is somewhat misleading. If you’re considering either SEO or traditional PR, chances are that your fundamental goal is to gain exposure for your business. In today’s digital world, the two really work together. Traditional PR done right can have a profound impact on your site’s SEO, and SEO can influence…

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Spot visual trends using Google Analytics.
How To Visually Spot Website Trends Using Google Analytics
How To Visually Spot Website Trends Using Google Analytics 1024 593 Adam Koontz

Google Analytics is a great tool to determine how traffic is doing on your website. The various charts and graphs can give you a good idea of how traffic on your site is performing and where it’s coming from. But sometimes it can be tricky to spot specific sources of traffic spikes or issues. For…

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SEO-friendly PDFs
How To Create SEO-friendly PDFs
How To Create SEO-friendly PDFs 1024 593 Adam Koontz

PDF files are one of the most overlooked content types when it comes to SEO and one of the easiest to make SEO-friendly. These types of files are often created and published outside of the influence of the person in charge of SEO. Yet failing to optimize these files could be costing you opportunities for…

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file naming best practices
File Naming Best Practices for Websites
File Naming Best Practices for Websites 1024 593 Adam Koontz

We often run into problems our customers are having on their websites that could be prevented by some simple file naming best practices. With the growing popularity of content management tools such as WordPress, it’s easy for anyone to publish files and images to a website. However, there are still some things you should know…

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B2B Digital Marketing: Still A Vast Opportunity
B2B Digital Marketing: Still A Vast Opportunity 1024 579 Adam Koontz

I began my career in digital marketing working as a Web Administrator for a mid-sized semiconductor company in Silicon Valley. Back in those days, the website was still part of the IT department, and I reported directly to the Webmaster (remember Webmasters?). A short while after starting my first paid job working on the web,…

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website content
Turn Your Email Into Website Content
Turn Your Email Into Website Content 1024 427 Adam Koontz

I write a lot of email. There are times when I tend to over-explain things and I often find myself re-reading some pretty lengthy email messages. For the most part, I’d like to believe that the advice is well received by our clients. After explaining many topics over and over again, it occurs to me that I should…

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Meta Keywords Tag for SEO
Stop Using the Meta Keywords Tag for SEO
Stop Using the Meta Keywords Tag for SEO 1024 427 Adam Koontz

Note: This article pertains specifically to the meta keywords tag. Other meta tags are still highly relevant and recommended for SEO. If you’re an SEO expert, this post isn’t for you. You may already know that major search engines stopped using the meta keywords tag over a decade ago. This post is for the marketing…

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SEO Press Release
Quick Tip: Adjust Your Press Release for SEO
Quick Tip: Adjust Your Press Release for SEO 1024 428 Adam Koontz

Edit 05/24/2017: A previous version of this article used keyword-rich anchor text in the example. This type of anchor text is now seen as spammy by search engines because it looks unnatural and it could harm your rankings. Instead, link to your brand name. The example below has been updated. If you’ve been paying attention…

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Creating 10X Content for SEO
10X Content, SEO, Your Digital Brand, and Bacon
10X Content, SEO, Your Digital Brand, and Bacon 1024 428 Adam Koontz

There’s a tactic/philosophy going around in the SEO community around building 10X content. Rand Fishkin delivered a Whiteboard Friday video about “good unique content“, it was a recurring theme during this year’s MozCon, and Brian Dean often refers to it as the “skyscraper technique”. The premise is fairly straight-forward: Search Google to see what ranks for the particular keyword that…

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