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Adam Koontz

SMX Advanced 2019. Day 1 in Seattle.
SMX Advanced 2019 Recap for B2B Marketers
SMX Advanced 2019 Recap for B2B Marketers 1024 768 Adam Koontz

There was a lot of good information at SMX this year, but like many search marketing conferences I’ve attended, the focus on B2B was largely underserved. SMX Advanced has both SEM and SEO tracks, but I decided to focus on the SEO track this time. I took it upon myself to view the presentations through…

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Growing PPC Conversions
How We Tripled A Customer’s PPC Conversions With One Simple Tactic
How We Tripled A Customer’s PPC Conversions With One Simple Tactic 1024 512 Adam Koontz

When a new customer comes to us to manage their pay-per-click (PPC) campaigns, it’s common for us to see big gains right away with PPC conversions. At the start of an engagement, it can seem like every change we make has a major impact—especially if the account has never been professionally managed before. Over time,…

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Our 7 Favorite Strategies for B2B Demand Gen
Our 7 Favorite Strategies for B2B Demand Generation
Our 7 Favorite Strategies for B2B Demand Generation 1024 512 Adam Koontz

Customers interested in demand generation commonly ask for our advice on which types of assets get the best results for PPC or organic SEO. They’re generally thinking about the content they’ve already created – product-centric white papers, presentations, webinars, etc.  – and we do what we can with these early on. But the problem with…

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Is Bad Data Influencing Your Digital Marketing Budget?
Is Bad Data Influencing Your Digital Marketing Budget? 1024 512 Adam Koontz

At some point, you’ve probably heard this marketing truth: “It takes X marketing touches before a prospect will engage”. There are a bunch of different numbers out there depending on which study you read, but I’ve never read one that says: “Prospects will engage the first time they encounter your brand.” To most experienced marketers, the…

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Traditional PR vs SEO
Traditional PR vs SEO for B2B Companies
Traditional PR vs SEO for B2B Companies 1024 593 Adam Koontz

The title of this article is somewhat misleading. If you’re considering either SEO or traditional PR, chances are that your fundamental goal is to gain exposure for your business. In today’s digital world, the two really work together. Traditional PR done right can have a profound impact on your site’s SEO, and SEO can influence…

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Spot visual trends using Google Analytics.
How To Visually Spot Website Trends Using Google Analytics
How To Visually Spot Website Trends Using Google Analytics 1024 593 Adam Koontz

Google Analytics is a great tool to determine how traffic is doing on your website. The various charts and graphs can give you a good idea of how traffic on your site is performing and where it’s coming from. But sometimes it can be tricky to spot specific sources of traffic spikes or issues. For…

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SEO-friendly PDFs
How To Create SEO-friendly PDFs
How To Create SEO-friendly PDFs 1024 593 Adam Koontz

PDF files are one of the most overlooked content types when it comes to SEO and one of the easiest to make SEO-friendly. These types of files are often created and published outside of the influence of the person in charge of SEO. Yet failing to optimize these files could be costing you opportunities for…

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avoid poor file naming conventions with these helpful best practices
File Naming Conventions – Best Practices for Web & SEO
File Naming Conventions – Best Practices for Web & SEO 1024 593 Adam Koontz

We often run into problems our customers are having on their websites that could be prevented by some simple file naming best practices. With the growing popularity of content management tools such as WordPress, it’s easy for anyone to publish files and images to a website. However, there are still some things you should know…

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B2B Digital Marketing: Still A Vast Opportunity
B2B Digital Marketing: Still A Vast Opportunity 1024 579 Adam Koontz

I began my career in digital marketing working as a Web Administrator for a mid-sized semiconductor company in Silicon Valley. Back in those days, the website was still part of the IT department, and I reported directly to the Webmaster (remember Webmasters?). A short while after starting my first paid job working on the web,…

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website content
Turn Your Email Into Website Content
Turn Your Email Into Website Content 1024 427 Adam Koontz

I write a lot of email. There are times when I tend to over-explain things and I often find myself re-reading some pretty lengthy email messages. For the most part, I’d like to believe that the advice is well received by our clients. After explaining many topics over and over again, it occurs to me that I should…

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