A structured self-grader that surfaces the gaps in your B2B demand generation program. Answer a series of questions across funnel stages and channel coverage, and get a scored breakdown of where your program is strong and where it’s leaving pipeline on the table.
Scores your program across awareness, consideration, and conversion stages
Identifies which channels and tactics are under-invested relative to your ICP
Produces a prioritized list of recommendations you can act on immediately
Built for B2B companies with sales cycles of 60 days or longer
A comprehensive reference for every ad format and size across LinkedIn, Google Display, Meta, and programmatic channels. Searchable and filterable, with file specs, aspect ratios, and platform-specific requirements for each format.
Every ad format across LinkedIn, Google, Meta, and programmatic
File type, max file size, and safe zone specs for each format
Eight tested principles for writing B2B ad copy that converts — grounded in how buyers actually make decisions, not how marketers wish they did. Each principle includes the psychology behind it, a worked example, and guidance on where in the funnel it applies.
Eight principles with behavioral psychology foundations
Worked LinkedIn ad examples for each principle
Funnel-stage guidance so you know which principle to lead with
Written for B2B audiences — enterprise and mid-market contexts throughout
A categorized reference of the tools and platforms that make up a modern B2B marketing technology stack. Organized by function — from demand generation and ABM to CRM, attribution, and analytics — with notes on how each category fits into the overall program architecture.
Organized by function across the full marketing technology spectrum
Notes on integration points between categories
Filters for company stage and stack maturity
Useful for auditing your existing stack or planning future investment
A structured brief template that captures everything needed to plan and launch a B2B paid media campaign — from ICP and audience definition through channel selection, messaging hierarchy, success metrics, and approval workflow. Designed to eliminate the back-and-forth that delays most campaigns.
Covers ICP, audience, channels, messaging, budget, and KPIs in one document
Prompts for the questions most briefs skip — and campaigns later regret
Structured for collaboration between marketing and stakeholders
A clean web interface for building properly structured UTM-tagged URLs — with consistent naming convention guidance built in. Generate clean tracking URLs for every campaign, ad group, and ad, and export them in bulk for easy trafficking.
Consistent naming convention templates for Google, LinkedIn, and Meta
Bulk URL generation for entire campaigns
One-click copy for individual URLs or CSV export for full campaigns
Prevents the naming inconsistencies that break attribution reporting
A comprehensive playbook for building, running, and optimizing a B2B paid advertising program from the ground up. Covers strategy, channel selection, audience architecture, creative, measurement, and budget allocation — written for marketers who want to run programs that actually contribute to pipeline.
Full program architecture from ICP definition to closed-loop measurement
Channel-by-channel strategy guides for LinkedIn, search, display, and video
Budget allocation frameworks for different stages and company sizes
