Pay-Per-Click Management

Reach your audience.
Reap immediate rewards. Repeat.

Pay-per-click (PPC) search advertising can be a valuable complement to any organic search engine optimization (SEO) strategy, especially for companies wishing to impact their marketing-to-sales funnel immediately. We often recommend a hybrid approach to digital marketing strategy that balances the instant gratification offered by PPC with the long-term value of organic SEO.

Google and other top search engines dedicate prime real estate on their search engine result pages (SERPs) to paid advertisements. Unlike organic search results (the free results)—which take time and expertise by performing SEO—paid search ads can be set up and started relatively quickly and boost brand awareness.

Our strategic approach to PPC management

You want the most bang for your buck, and that requires the expert help of a search advertising agency. We’ll work with you to determine your goals, then optimize your campaigns to improve factors like Quality Score, keywords, ad copy, PPC bidding, and more.

To manage your PPC campaigns, we’ll:

Assess your goals and define your audience

Review your industry and your competitors

Research keywords to target the right audience

Create landing pages to capture the interest of your audience

Determine and/or create the PPC offer (ex. free download, free trial, whitepaper, etc.)

Manage negative keywords to ensure you’re not wasting clicks on the wrong keywords

Continually monitor, conduct A/B testing, adjust and optimize your campaigns