What is great web design?
For some, a great website is one that is visually appealing. It draws you in, and makes you want to stick around and explore. While that is certainly one important aspect, there’s much more to great web design than the visuals. Before you embark on a website design project, there’s a whole digital marketing strategy to consider. How will someone find your website in the first place? Does your website design achieve what it’s supposed to? Have you identified your audience? Do you know what they came to your website hoping to find? Have you given them a clear understanding of your solution and what sets your business apart?
These are some of the questions you should be asking yourself before embarking on your next web design project. We’ve developed a process that ensures your new website will work to get discovered in search engines, will keep your audience engaged once there, and will communicate your products or services clearly to turn prospects into customers.
Effective web design takes more than nice graphics and pretty pictures.