SEMbyotic
PDF files are one of the most overlooked content types when it comes to SEO and one of the easiest to make SEO-friendly. These types of files are often created and published outside of the influence of the person in…
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We often run into problems our customers are having on their websites that could be prevented by some simple file naming conventions and best practices. With the growing popularity of content management tools such as WordPress, it’s easy for anyone…
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I began my career in digital marketing working as a Web Administrator for a mid-sized semiconductor company in Silicon Valley. Back in those days, the website was still part of the IT department, and I reported directly to the Webmaster…
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I write a lot of email. There are times when I tend to over-explain things and I often find myself re-reading some pretty lengthy email messages. For the most part, I’d like to believe that the advice is well received by…
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Last updated: February 17, 2019 Note: This article pertains specifically to using the meta keywords tag for SEO. Other meta tags are still highly relevant and recommended for SEO. If you’re an SEO expert, this post probably isn’t for you.…
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Edit 05/24/2017: A previous version of this article used keyword-rich anchor text in the example. This type of anchor text is now seen as spammy by search engines because it looks unnatural and it could harm your rankings. Instead, link…
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There’s a tactic/philosophy going around in the SEO community around building 10X content. Rand Fishkin delivered a Whiteboard Friday video about “good unique content“, it was a recurring theme during this year’s MozCon, and Brian Dean often refers to it as the “skyscraper technique”.…
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TL;DR Don’t change your URLs without properly redirecting the old ones. Be sure to adopt proper file naming conventions so that your links won’t break. Size your images properly to prevent slow page load times and improper image rendering. Add…
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