Close
Enter your
text here

Digital Marketing Blog

Strategies for today’s digital marketing topics.
SEMbyotic > Digital Marketing Blog > Page 2
Traditional PR vs SEO
Traditional PR vs SEO for B2B Companies
 Traditional PR vs SEO for B2B Companies 1024 593 Adam Koontz
By:

The title of this article is somewhat misleading. If you’re considering either SEO or traditional PR, chances are that your fundamental goal is to gain exposure for your business. In today’s digital world, the two really work together. Traditional PR…

read more
Spot visual trends using Google Analytics.
How To Visually Spot Website Trends Using Google Analytics
 How To Visually Spot Website Trends Using Google Analytics 1024 593 Adam Koontz
By:

Google Analytics is a great tool to determine how traffic is doing on your website. The various charts and graphs can give you a good idea of how traffic on your site is performing and where it’s coming from. But…

read more
Getting New Value From Old Blog Content [INFOGRAPHIC]
 Getting New Value From Old Blog Content [INFOGRAPHIC] 1024 593 Julee Klein
By:

Unless you run a news organization or a current-event-themed blog, you probably have great blog content from a few months or years ago that is still relevant to your communities, but has an aging publication date. Maybe it’s still relevant…

read more
SEO-friendly PDFs
How To Create SEO-friendly PDFs
 How To Create SEO-friendly PDFs 1024 593 Adam Koontz
By:

PDF files are one of the most overlooked content types when it comes to SEO and one of the easiest to make SEO-friendly. These types of files are often created and published outside of the influence of the person in…

read more
avoid poor file naming conventions with these helpful best practices
File Naming Conventions – Best Practices for Web & SEO
 File Naming Conventions – Best Practices for Web & SEO 1024 593 Adam Koontz
By:

We often run into problems our customers are having on their websites that could be prevented by some simple file naming conventions and best practices. With the growing popularity of content management tools such as WordPress, it’s easy for anyone…

read more
B2B Digital Marketing: Still A Vast Opportunity
 B2B Digital Marketing: Still A Vast Opportunity 1024 579 Adam Koontz
By:

I began my career in digital marketing working as a Web Administrator for a mid-sized semiconductor company in Silicon Valley. Back in those days, the website was still part of the IT department, and I reported directly to the Webmaster…

read more
website content
Turn Your Email Into Website Content
 Turn Your Email Into Website Content 1024 427 Adam Koontz
By:

I write a lot of email. There are times when I tend to over-explain things and I often find myself re-reading some pretty lengthy email messages. For the most part, I’d like to believe that the advice is well received by…

read more
Meta Keywords Tag for SEO
Stop Using the Meta Keywords Tag for SEO
 Stop Using the Meta Keywords Tag for SEO 1024 427 Adam Koontz
By:

Last updated: February 17, 2019 Note: This article pertains specifically to using the meta keywords tag for SEO. Other meta tags are still highly relevant and recommended for SEO. If you’re an SEO expert, this post probably isn’t for you.…

read more
SEO Press Release
Quick Tip: Adjust Your Press Release for SEO
 Quick Tip: Adjust Your Press Release for SEO 1024 428 Adam Koontz
By:

Edit 05/24/2017: A previous version of this article used keyword-rich anchor text in the example. This type of anchor text is now seen as spammy by search engines because it looks unnatural and it could harm your rankings. Instead, link…

read more
Creating 10X Content for SEO
10X Content, SEO, Your Digital Brand, and Bacon
 10X Content, SEO, Your Digital Brand, and Bacon 1024 428 Adam Koontz
By:

There’s a tactic/philosophy going around in the SEO community around building 10X content. Rand Fishkin delivered a Whiteboard Friday video about “good unique content“, it was a recurring theme during this year’s MozCon, and Brian Dean often refers to it as the “skyscraper technique”.…

read more