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Website Management

An Informational Intent SEO Strategy: Start With Video
 An Informational Intent SEO Strategy: Start With Video 1024 593 Adam Koontz
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One crucial aspect of any online strategy is search engine optimization (SEO). As search engines have grown more sophisticated, their ability to interpret the user’s intent has become an increasingly important factor in presenting the user with the right content at the right time. Search engines like Google are looking at your past searches and…

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Web Accessibility and SEO – It’s Time to Act
 Web Accessibility and SEO – It’s Time to Act 1024 593 Julee Klein
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It’s time to take action on web accessibility if you have not done so already. Up until recently, web accessibility is something that most organizations have understood is a component of their user experience that they should address to better comply with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). Still,…

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how to create and add images to websites for seo headline and graphic icons
Image SEO Best Practices for 2023: How to Create and Add Images to Websites
 Image SEO Best Practices for 2023: How to Create and Add Images to Websites 1024 593 Adam Koontz
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Image optimization is a significant component of contemporary websites. Why? 13 milliseconds. According to neuroscientists at MIT, that’s all the time the brain needs to identify a concept in an image. That’s 60,000 times faster than text. Given that finding, it may come as no surprise that the majority of the general population, 65 percent,…

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SMX Advanced 2019. Day 1 in Seattle.
SMX Advanced 2019 Recap for B2B Marketers
 SMX Advanced 2019 Recap for B2B Marketers 1024 768 Adam Koontz
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There was a lot of good information at SMX this year, but like many search marketing conferences I’ve attended, the focus on B2B was largely underserved. SMX Advanced has both SEM and SEO tracks, but I decided to focus on the SEO track this time. I took it upon myself to view the presentations through…

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2018 Awards Envelope Reveals "And the winner is..."
SEMbyotic’s 2018 Summed Up, Oscar-Style
 SEMbyotic’s 2018 Summed Up, Oscar-Style 1024 593 Carla Fisher
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Unless you’re a film buff, you might not be aware that it’s awards season. Or maybe you are, but in the midst of the holiday hoopla, you never got to look that far ahead. That’s OK, because ’tis the season to look back, and at SEMbyotic, we enjoy contemplating the best performances of 2018. In fact,…

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SEO-friendly PDFs
How To Create SEO-friendly PDFs
 How To Create SEO-friendly PDFs 1024 593 Adam Koontz
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PDF files are one of the most overlooked content types when it comes to SEO and one of the easiest to make SEO-friendly. These types of files are often created and published outside of the influence of the person in charge of SEO. Yet failing to optimize these files could be costing you opportunities for…

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avoid poor file naming conventions with these helpful best practices
File Naming Conventions – Best Practices for Web & SEO
 File Naming Conventions – Best Practices for Web & SEO 1024 593 Adam Koontz
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We often run into problems our customers are having on their websites that could be prevented by some simple file naming conventions and best practices. With the growing popularity of content management tools such as WordPress, it’s easy for anyone to publish files and images to a website. However, there are still some things you…

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