keyword targeted campaigns

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How to Develop a Search Intent SEO Content Plan
How to Develop a Search Intent SEO Content Plan 1024 512 Adam Koontz

Broadly speaking, a person using a search engine to mine the web for information is looking to go somewhere, know something, do something, or buy something. These are all examples of search intent or keyword intent. Your customers and potential leads will likely have different search intentions and goals at various stages of your sales…

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Growing PPC Conversions
How We Tripled A Customer’s PPC Conversions With One Simple Tactic
How We Tripled A Customer’s PPC Conversions With One Simple Tactic 1024 512 Adam Koontz

When a new customer comes to us to manage their pay-per-click (PPC) campaigns, it’s common for us to see big gains right away with PPC conversions. At the start of an engagement, it can seem like every change we make has a major impact—especially if the account has never been professionally managed before. Over time,…

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